Privacy Policy

1. Who we are

Olive Tree Florist (“we,” “us,” or “our”) operates the website olivetreeflorist.co.uk (the “Service”). We are a florist based in London, United Kingdom. We are committed to protecting and respecting your privacy.

2. What information we collect

When you use our Service, we may collect the following types of information:

• Contact information — your name, email address, phone number, and delivery address when you place an order or sign up for our newsletter.
• Payment information — billing address and payment card details. We do not store full card numbers; payments are processed by our secure payment provider.
• Order information — details of the bouquets and products you purchase, delivery preferences, and gift messages.
• Technical information — your IP address, browser type, operating system, and browsing behaviour on our site, collected through cookies and similar technologies.
• Communication data — any messages you send us through our contact form, email, or telephone.

3. How we use your information

We use the information we collect for the following purposes:

• To process and deliver your orders, including coordinating same-day flower delivery across London.
• To communicate with you about your order — confirmations, dispatch notifications, and delivery updates.
• To send you our weekly bloomsletter if you have subscribed, with seasonal flower guides, grower stories, and exclusive offers.
• To improve our website and services by analysing how visitors use our site.
• To comply with legal obligations, including tax and accounting requirements.
• To prevent fraud and protect the security of our Service.

4. Legal basis for processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

• Contractual necessity — processing your order and delivering flowers to you.
• Consent — sending you marketing emails when you have opted in.
• Legitimate interest — improving our Service and understanding how our website is used.
• Legal obligation — retaining records for tax and accounting purposes.

5. How we share your information

We do not sell, rent, or trade your personal information. We may share your data with:

• Delivery partners — to fulfil same-day flower delivery across London.
• Payment processors — to securely handle transactions.
• Email service providers — to send you order confirmations and our weekly bloomsletter.
• Analytics providers — to understand site usage (aggregated, anonymised data).
• Legal authorities — when required by law or to protect our rights.

All third parties are contractually obligated to keep your information secure and use it only for the purposes we specify.

6. How long we keep your data

• Order records: 7 years (UK tax requirement).
• Newsletter subscriptions: Until you unsubscribe.
• Website analytics: 26 months (anonymised).
• Contact form messages: 2 years from last communication.

7. Your rights

Under UK data protection law, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct any inaccurate information.
• Erasure — request that we delete your data in certain circumstances.
• Restriction — ask us to limit how we process your data.
• Portability — receive your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests, including direct marketing.
• Withdraw consent — unsubscribe from marketing at any time via the link in every email.

To exercise any of these rights, contact us at privacy@olivetreeflorist.co.uk.

8. Cookies

We use cookies and similar technologies to provide and improve our Service. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption (TLS) and our payment processing is PCI-DSS compliant.

10. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: